Is investing in a logo worth it for new businesses?
Is investing in a logo worth it for new businesses? Let's dive into why the answer is a resounding 'yes'.
Starting a new business is a challenging journey to embark on, and with all the expenses and effort it takes to start a business you may be wondering if it’s worth spending the extra money and hiring someone to design your logo, or if you’re better off waiting until your business grows to do this.
Benefits of having a logo for your business:
A logo is a unique identifier for your business that will help prospective customers learn and remember who you are. As a key part of your brand, your logo communicates the personality of your business as well as subliminal ideas of what your customers can expect from their interactions with you. Having a professionally designed logo will create a strong impression and give your audience a simple, easy-to-remember association with your business.
Chances are if you think about businesses you’ve interacted with in the past, your memories of those businesses are connected to their colors, general shapes, and the way you felt when you walked into their building or interacted with one of their representatives. This is exactly how it works for people who come into your business. A professional logo designer or agency will help make sure you are communicating the right message to your clients and make them more open to interacting with or buying from you.
Another great benefit of having a logo is the increase in your own business confidence. As a business owner the way you feel about and see your business will directly impact your revenue and performance. If your business doesn’t look and feel professional, you may feel less confident approaching big clients or taking business risks. A logo that clearly represents your business while also making it look awesome will make you feel more connected to your goals and inspired to do the work it takes to reach them. The business itself is only part of the journey and you, as the driver, should have a positive and passionate perspective on how your brand looks.
More benefits of having a logo for your business:
- Increasing brand awareness.
- Creating brand consistency.
- Your business looks more professional.
- Customers recognize your business in person and online.
- Efficiency in marketing your business.
- Emotional connection from your customers.
What Defines a Good Logo?
Although a logo is just a small part of your brand, it is usually the first part of your business your customers will see. A good logo requires a proper balance of elements to encompass the personality of your business clearly, simply, and memorably.
A good logo should be simple. Large brands like Meta, Nike, and Google know the importance of simplicity in logo design. Our mind can easily remember these logos because of how minimal they are. The less complex your logo is, the easier it will be for your customers to remember it. This means when they think of businesses that offer your types of services, your logo will likely show up right away.
Another key quality of a good logo is how memorable it is. If you own a coffee shop and your logo is a generic coffee cup, your business is likely to get overlooked and categorized with the general concept of a “coffee shop.” A unique, memorable logo will help your business stand out amongst the oversaturated cliches, giving you a strong advantage over your competitors.
To make your logo memorable, it’s important to avoid the common cliches of your industry. Do some research and review the logos of other businesses in your industry. Make a point to avoid symbols or elements that you see appearing across the majority of those designs. Explore ways in which you can communicate the emotion or experience your customers will have when they interact with your business instead of using commonly associated shapes or icons.
Things to avoid in a logo:
Although a logo is just a small part of your brand, it is usually the first part of your business your customers will see. A good logo requires a proper balance of elements to encompass the personality of your business clearly, simply, and memorably.
A good logo should be simple. Large brands like Meta, Nike, and Google know the importance of simplicity in logo design. Our mind can easily remember these logos because of how minimal they are. The less complex your logo is, the easier it will be for your customers to remember it. This means when they think of businesses that offer your types of services, your logo will likely show up right away.
Another key quality of a good logo is how memorable it is. If you own a coffee shop and your logo is a generic coffee cup, your business is likely to get overlooked and categorized with the general concept of a “coffee shop.” A unique, memorable logo will help your business stand out amongst the oversaturated cliches, giving you a strong advantage over your competitors.
To make your logo memorable, it’s important to avoid the common cliches of your industry. Do some research and review the logos of other businesses in your industry. Make a point to avoid symbols or elements that you see appearing across the majority of those designs. Explore ways in which you can communicate the emotion or experience your customers will have when they interact with your business instead of using commonly associated shapes or icons.
Conclusion
Your business image is very important if you’d like to stay relevant amongst the competition in your market. From communicating clearly and making your business look more professional, to nurturing customer connections and encouraging those customers to interact with your business, a logo can truly be a beneficial tool for your business.
So, as you continue to build your brand consider the importance of a logo. Our team at Cosmic Creative specializes in branding and identity design, and we are available to help you elevate your business image with our professional design services. Get in touch today and experience the power of intentional logo design.