Logo design for a camp store depicting a cabin and pine trees

Logo and Menu Design for a Small Business

The Picnic Basket is a Camp Store and Take Out destination located inside Tall Pines Campground in Lewes, DE. They approached us to create a logo and menu design to commemorate their 20th anniversary and increase awareness of their business. 

Through our process we created a captivating logo and eye-catching menu design and coordinated printing and delivery.

Logo Design and Process

We crafted several logo ideas for our client, each with its own approach and personality. By doing this, we allow our clients to discover the directions in which their brand can go and provide multiple ideas. 

After discussions with our client and making revisions, we arrived at the final design and extended it to marketing materials. 

Menu Design and Printing

Our client required a menu that would expand on the logo to create a recognizable, strong visual brand. Our team brought out the friendly, welcoming personality of the business in a simple, fun, and visually appealing design. 

Once the menu was finalized, it was translated into Spanish as a way to ensure our client could serve their diverse community properly. 

We also printed the menus for our client and provided printing for other marketing materials such as banners, hoodies, and shirts.

Other Materials Created